SMS Marketing Guide: Best Practices for Business

By official.lahorepalacehotel@gmail.com · April 14, 2026 · Growth Strategies

SMS delivers 98% open rates and 45% response rates — the highest engagement of any channel.

Campaign Types

Promotional (flash sales, launches), transactional (order confirmations), engagement (surveys, loyalty), and re-engagement (win-back messages).

Get explicit consent. Include opt-out instructions. Follow TCPA, GDPR, and local regulations.

Keep under 160 characters. Personalize. Time appropriately. Clear CTA. Limit frequency.

Brevo combines email and SMS in same automation workflows for maximum impact.

Start with 300 free emails per day. No credit card required. Join 500,000+ businesses today.