Email drives 20-30% of total revenue for successful e-commerce businesses.
Essential Campaigns
Welcome Series: Brand intro + first-purchase discount. Abandoned Cart: 3-email recovery sequence. Post-Purchase: Thanks, tracking, reviews, upsells. Browse Abandonment: Remind of viewed products. Win-Back: Re-engage 60-90 day dormant customers. Seasonal: Black Friday, holiday, back-to-school campaigns.
Segmentation
By purchase history, order value, categories browsed, location, and engagement level.
Brevo integrates with Shopify, WooCommerce, Magento with product recommendation blocks and cart recovery templates โ starting free.
Leave a Reply