Welcome emails average 4x higher open rates and 5x higher click rates. Here is how to build a converting sequence.
5-Email Welcome Sequence
Email 1 (Immediately): Thank subscriber, deliver lead magnet, set expectations. Email 2 (Day 2): Share your most popular content. Email 3 (Day 4): Tell your brand story. Email 4 (Day 7): Social proof — testimonials and case studies. Email 5 (Day 10): First offer or CTA after building trust.
Brevo automation builder lets you create this visually with pre-built welcome templates in minutes.
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