Segmented campaigns achieve 14.3% higher opens and 100.9% higher clicks.
Segmentation Types
Demographic: Age, location, job title, industry. Behavioral: Pages visited, emails opened, purchases made. Engagement: Active vs at-risk vs inactive. Purchase History: Frequency, order value, categories. Lifecycle: New, first-time, repeat, VIP, churned.
Brevo offers dynamic segments based on contact attributes, email activity, website behavior, and purchase data — updating automatically.
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