Brevo vs Mailchimp: Which Email Platform Is Better in 2025?

By official.lahorepalacehotel@gmail.com · April 14, 2026 · Tool Comparisons

Choosing the right email platform is critical. Here is how Brevo and Mailchimp compare on every metric that matters.

Pricing

Brevo: Unlimited contacts, 300 free emails/day, paid from $9/mo. Mailchimp: 500 contact limit on free, paid from $13/mo per contact tier. For 10,000 contacts, Brevo saves you hundreds per year.

Automation

Brevo offers visual automation on all plans including free. Mailchimp requires Standard plan ($13+) for advanced automation.

CRM

Brevo includes full CRM free — sales pipelines, deal tracking, contact management. Mailchimp has basic audience management but no true CRM.

Multichannel

Brevo supports email, SMS, WhatsApp, web push, and live chat natively. Mailchimp has limited multichannel options.

Verdict

Brevo offers better value with unlimited contacts, built-in CRM, and multichannel capabilities. Try it free.

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