Abandoned Cart Email Strategy: Recover Lost Sales

70% of carts are abandoned. Automated recovery emails can reclaim 10-15% of lost sales.

3-Email Recovery Sequence

Email 1 (1 hour): Gentle reminder with product images and CTA. Recovers 30-40% of revenue alone. Email 2 (24 hours): Social proof, reviews, return policy, trust badges. Email 3 (72 hours): Urgency with cart expiration notice and optional small discount.

Best Practices

Always include product images. Keep focused on one goal. Optimize for mobile. Test continuously.

Brevo integrates with Shopify, WooCommerce, and Magento with pre-built cart recovery templates.