Brevo vs ActiveCampaign: Feature Comparison 2025

By official.lahorepalacehotel@gmail.com · April 14, 2026 · Tool Comparisons

Both are powerful platforms targeting different audiences and price points.

Pricing

Brevo: $9/mo with unlimited contacts. ActiveCampaign: $29/mo per contact tier. Brevo also has a free plan; ActiveCampaign does not.

ActiveCampaign is the gold standard but Brevo has closed the gap and offers automation on all plans.

Both include CRM. Brevo CRM is free on all plans. ActiveCampaign CRM starts at $29/mo.

Brevo supports email, SMS, WhatsApp, web push, live chat natively. ActiveCampaign focuses on email with SMS as add-on.

Choose Brevo for best value and multichannel. Choose ActiveCampaign for most advanced automation at premium price.

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